An electrifying encounter between the internationally renowned fashion designer Jeremy Scott and the smart fortwo electric drive has produced a fascinating smart fortwo. An electric car, ready for lift-off into a new era of mobility – full of lightness and joie de vivre. The unique smart forjeremy has wings – a familiar trademark of the American star designer. The wings light up like igniting rockets to form avant-garde rear lights. The smart forjeremy showcar, will be launched next year as a limited special edition.
Wings – the symbol for carefree driving fun
True to form, the cooperation itself was out of the ordinary, smart being the first car brand to permit a fashion designer to make changes to the vehicle’s body. As Head of Mercedes-Benz and smart design Gorden Wagener explains: “Cooperations with fashion designers are normally limited to selecting interior materials and interior and exterior colour schemes. With Jeremy Scott, however, we wanted to go one step further and integrated the typical wings as a central design element in the vehicle body. This was quite a challenge, because it was not just a case of creating a showcar, but rather of creating a near-series study with the potential for licensing it for road use in the future.”
Wings are one of the recurring design elements used by Jeremy Scott to great effect. Be it sweatshirts, sunglasses or sneakers, winged motifs crop up again and again in his collections. “For me, wings mean freedom, a sense of weightlessness. Because of this, I definitely wanted to have them for the smart electric drive in order to convey the way it frees the environment of noxious emissions and symbolises the new lightness of mobility,” explains Jeremy Scott, who, in addition to his fashion collections, also creates unique costumes for pop stars such as Lady Gaga, Madonna, Katy Perry and Rihanna.
smart forjeremy – an electrifying love story
Within eight months, Jeremy Scott had developed the smart forjeremy together with designers of the “smart Design Division” at the Mercedes-Benz Cars Advanced Design Studios in Carlsbad, California. Gorden Wagener says: “Working with Jeremy was fantastic – he is a veritable fireball of creativity.” With the typical stylish design of the smart fortwo to inspire him, the international fashion giant came up with a whole host of visionary ideas.
All of which results in an avant-garde and futuristic smart with loving details based on the overriding wing theme. The smart forjeremy is painted in bright white, against which the chrome-plated tridion cell glistens like a jewel. On either side of the vehicle is a wing made of transparent fibreglass and decorated with rocket-shaped elements that light up red, serving as rear and brake lights. “Transparency was a very important factor for me, since it represents lightness and space,” explains the designer.
The vehicle’s dynamic, self-assured look is further enhanced by means of wider rear tyres and wider rear wheel arches. The wheel rims are shaped like aeroplane propellers, giving the impression that the electric smart might take off at any minute. With the elegantly curved “eyebrows” above its front headlights, the smart forjeremy conveys both untamed curiosity and unbridled joy. Complementing the tridion cell, the eyebrows are bright chromium plated, as are the top half of the mirror caps and the frame around the radiator grille.
Exciting and stylish driving fun – without any emissions
The smart forjeremy is based on the current production version of the smart fortwo electric drive. With its 55 kW electric motor the smart fortwo electric drive accelerates from 0 – 37 mph in 4.8 seconds, and with a maximum speed of 78 mph driving pleasure is also guaranteed on urban motorways. The 17.6 kWh lithium-ion battery enables the urban two-seater to travel approximately 90 miles in city traffic without producing any local emissions.