Hyundai today presented a glimpse of its future design directions for its premium vehicles, accelerating its push into the global luxury segment.
Hyundai staged a world premiere of the HCD-14 Genesis concept. The luxury concept also hints at the company’s future premium convenience features by showcasing cutting-edge technologies such as innovative eye-tracking and gesture-based controls.
In 2012, Hyundai’s top end models such as the Genesis and Equus, saw a 24 percent sales increase outside Korea compared to the previous year. In particular, in the Middle East region, sales of the two models reached 4,132 units, an increase of more than 45 percent from a year earlier.
In the U.S., Hyundai’s largest luxury market outside of Korea, Hyundai has been steadily expanding its market share as well. Following the success of the Genesis, which was chosen as the 2009 North American Car of the Year, Equus sales are showing strong momentum since its launch at the end of 2010.
PLUG-IN HYBRID ELECTRIC VEHICLE (PHEV)
Hyundai also exhibited its first PHEV system at the show. Based on a mid-sized sedan concept, the PHEV showcased Hyundai’s latest technological developments. Hyundai aims for mass production of PHEV based on this system. Powered by 2.0 GDI engine, the next-generation PHEV runs 32km on a single charge in all-electric mode, and when the battery power falls to a certain level, it automatically switches to hybrid mode, enabling longer driving distances. The battery can be fully charged at home in about three hours.
“Plug-in Hybrid Electric Vehicles will surprise drivers with their economic driving experience. A bigger battery allows for longer driving ranges in the electric-mode, while the automatic switch to hybrid mode when battery is low eliminates the range anxiety that has plagued electric vehicles,” said Ki-Sang Lee, Head of Hyundai Motor’s Eco Friendly Vehicle R&D Center. “To flexibly respond to government policies and market demands, Hyundai is studying and investing in a wide range of eco-friendly technologies such as the PHEV, Hybrid Electric Vehicles (HEV), Electric Vehicles (EV) and Fuel Cell Electric Vehicles (FCEV). Hyundai will continue to take the lead in the future of eco-friendly technology.”