After an absence of over 70 years, Detroit Electric, the innovative electric car manufacturer, has returned to the legendary Motor City, promising job creation and a range of exciting 100% electric vehicles for the mass market.
Heralding the rebirth of the original electric car brand, Detroit Electric has announced the establishment of its corporate headquarters on the 18th floor of the iconic Fisher Building, located in downtown Detroit.
A site has also been identified to assemble the first ever pure electric sports car in Michigan, with production to start in August. The dedicated production facility will have an annual capacity of 2,500 sports cars. Detroit Electric aims to create over 180 sales and manufacturing-related jobs over the next 12 months.
Following five years of relentless research and engineering development, the first model to carry the renowned Detroit Electric logo will be a limited-edition two-seat sports car. Certain to quicken pulses thanks to its bold styling, outstanding performance, exhilarating handling characteristics and impressive range, this new sports car will be launched early next month in Detroit, ahead of a global public reveal at the Shanghai Motor Show on 20 April. The show will also provide the platform for Detroit Electric to share an exciting announcement about a major partnership with a global carmaker. Full details will be announced on the first press day of the show.
On sale in many of Detroit Electric’s target markets by end of August 2013, the new Detroit Electric sports car will spearhead a diverse family of all-electric production cars, including two other high-performance models that will enter production by end of 2014.